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Most Beneficiaries Are Not Equipped For The Role. Beneficiaries prepared for the information they need: Baby Boomers 39%, Millennials 30%, Generation Z 22%.

Jan. 28, 2020

New NAIC Survey Shows Most Life Insurance Beneficiaries Aren’t Ready for their Roles

Millennials and Gen Z Least Prepared, Putting Claims at Risk

Washington (Jan. 28, 2020) — When it comes to receiving life insurance benefits after a friend or relative has died, most beneficiaries are unprepared, with Millennials and Gen Z among the least ready, according to a new survey by the National Association of Insurance Commissioners (NAIC). Every year, millions of dollars in life insurance benefits go unclaimed because beneficiaries are unaware of the coverage or don’t have basic information about the policies. 

Overall, just 39% of Baby Boomers (ages 56-74) surveyed say they feel they are prepared for their roles as life insurance beneficiaries. This drops off among younger beneficiaries. Just 30% of Millennials (ages 24-39) and only 22% of Gen Zs (ages 18-23) surveyed say they are equipped.

“There is a life insurance preparation gap, and it’s not the buyer who’s unprepared—it’s the beneficiary,” said Ray Farmer, NAIC President and Director of the South Carolina Department of Insurance. “There’s clearly a need for better communication between policy holders and beneficiaries, especially when that beneficiary is younger and less familiar with the process.”

Unclaimed Benefits: An Issue with Big Impact

Half of all those surveyed said they are listed as a beneficiary on a friend or relative’s life insurance policy. But some people don’t know about the policies at all. Overall 21% of Gen Zs and 20% of Millennials say they don’t know whether or not they’re named as a beneficiary.

“Knowing you’re the beneficiary is just the start. Information about the policy and coverage is important,” according to Farmer. “It’s helpful to think of it in three parts: who, what and where.  Who is the carrier? What is the benefit amount? Where is the policy stored? Having this basic information will save time and help to ensure the benefits are paid.”

When it comes to knowing basic policy information, there are generational differences. Just 23% of Gen Z beneficiaries know where the policy is kept compared to 29% of Millennials and 41% of Baby Boomers. But the majority of all respondents still lack other basic information. Less than a third of respondents (29%) know the name of the insurance company and only a quarter know the benefit amount.

Closing the Preparation Gap

As part of its role in educating consumers about insurance, the NAIC developed a Life Insurance Policy Locator tool which has helped consumers claim more than $765 million in benefits since its introduction in 2016. It’s free to use, available online and gives everyone in the United States access to insurer databases, eliminating the need to contact multiple companies or multiple agents to find a policy, or identify whether or not there is a policy. The tool conducts a search of all participating life insurance and annuity companies regardless of the prior state of residency of the deceased. Consumers can begin searches with little information, such as a certified death certificate.

The Life Insurance Preparation Gap Infographic

Survey Methodology

More than 1,000 consumers were surveyed online using SurveyMonkey between January 2-13, 2020. Respondents included approximately equal numbers of Generation Z (18-23 years old); Millennials (24-39 years old) and Baby Boomers (56-74 years old).

About the National Association of Insurance Commissioners

As part of our state-based system of insurance regulation in the United States, the National Association of Insurance Commissioners (NAIC) provides expertise, data, and analysis for insurance commissioners to effectively regulate the industry and protect consumers. The U.S. standard-setting organization is governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer reviews, and coordinate regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.