CIPR Event: ‘Supporting Consumers Through Outreach: Amplifying Public Awareness of State Insurance Departments’
On Dec. 9, during the National Association of Insurance Commissioners’ (NAIC) 2025 Fall National Meeting, the NAIC’s Center for Insurance Policy and Research (CIPR) will hold a session exploring insights from a survey of public information officers at state departments of insurance (DOIs) and highlighting communication best practices, challenges, and opportunities in DOI outreach and education.
Despite the critical role state DOIs play in protecting consumers, many residents remain unaware of the services, protections, and resources they offer. Communication campaigns are more than just public relations; they are a strategic regulatory tool. They educate consumers and build trust in the insurance system, extending the reach of regulation beyond enforcement.
Consumer advocates and state insurance regulators all play a vital role in amplifying these outreach efforts. Whether through policy support, cross-agency collaboration, or community partnerships, these stakeholders can help ensure that state DOI messaging is clear, accessible, and impactful.
Panelists will share successful campaign strategies, discuss barriers to public engagement, and identify tools and resources that can help departments better connect with their communities, especially underserved or hard-to-reach populations. Attendees will leave with actionable ideas for strengthening public engagement and fostering cross-sector collaboration.
Both virtual and in-person 2025 NAIC Fall National Meeting attendees can join the session. For more information about registering, please visit the NAIC’s Meetings and Events page.
Panelists
Shamus Durac
Rhode Island Parent Information Network
Senior Attorney/Health Policy Analyst
Lori Croy
Missouri Department of Commerce and Insurance
Director of Communications
Jeff Rohaly
Pennsylvania Insurance Department
Director of the Bureau of Consumer Services
Moderator
Melissa Jackson
NAIC
Director of Communications
About the National Association of Insurance Commissioners
As part of our state-based system of insurance regulation in the United States, the National Association of Insurance Commissioners (NAIC) provides expertise, data, and analysis for insurance commissioners to effectively regulate the industry and protect consumers. The U.S. standard-setting organization is governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer reviews, and coordinate regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally.