Since 2017, time spent with social media has increased by more than 20% and is predicted to continue that trend into 2021. As these numbers continue to rise, brands increasingly rely on social to effectively reach and engage with their audiences, and it’s become increasingly hard to stay up to date as platforms continue to change the rules of the game.

The good news is, you don’t have to check your latest social media digest article at 6am to get the rundown of what’s happening. Meg Kelly and Katy Zimmerman, social media and channel planning experts, will help you get up-to-speed on the speed of the feed. We’ll dive into the state of social media, platforms & consumer behaviors, and more. At the end of the presentation, you’ll have actionable tips to develop social strategies to maximize your impact on each platform.

What you’ll learn:

· How social media can play a valuable role in your brand’s marketing objectives.

· Evoluation of social media platforms and how consumers are currently using them.

· Tips, best practices, and inspiration for social content creation and how to effectively measure success.

· How to amplify your brand to key target audiences with paid social media basics.