Regardless of how you feel about reporters, it’s probably part of your job to interface with them. So how can you give them what they want, and still represent your commissioner/department in the best possible light?

Former CNN correspondent and NAIC’s media trainer of choice Mark Bernheimer offers his unique insight into the tactics, motivations, and “tricks of the trade” of the modern day news media. Bernheimer’s video-rich media training presentation will show you:

• What happens when a reporter is better prepared than you are
• The simple, 2-step formula for effectively conducting any news interview
• Four productive alternatives to “no comment”
• How to re-enforce your media messaging so that it resonates more powerfully
• How to represent your department’s interests when the story is negative

There will be no slides in this lively, fast-moving virtual seminar. Instead, you can expect crucial interactive lessons on media engagement, illustrated through actual news video examples. This is a “must attend” for anyone planning to book private coaching with Mark in the fall, and a great stand-alone seminar for everyone else.