Coming Soon

Arkansas will transition to SERFF Modernization on November 23. Stay tuned for additional information and resources to help you prepare.

Streamlined Processes and Advanced Technology

The SERFF Modernization project was approved by NAIC membership and began in March of 2022.

The overarching goal of the modernization is to gain operational efficiencies while taking advantage of technology and innovation opportunities available today. The process improvements envisioned in the transition stages, bolstered by advanced technology solutions, will improve rate and form filing efficacy, which in turn will improve product speed to market. The new system will be easier and more intuitive to use, implement quality control checks to prevent incomplete filings, enhance communications between filers and reviewers, and provide access to data more easily. In the end, filings will be made more quickly and with fewer errors, enabling regulators to review the filings more easily and provide feedback in a streamlined manner captured by the system. The new system will include an improved user interface; modernized technical architecture; better data management to allow for easier reporting and data analysis; and an API layer to allow for easier integration with other partners and tools.

Further information on the project is being prepared to help users, stakeholders, and interested parties understand and anticipate impact.

Get Started with SERFF Modernization Training

Register for free SERFF Modernization webinars on NAIC Compass. Training topics include modernization introductions, amendments, the legacy platform, industry training, and more. Upcoming sessions are listed under Webinars and Training Events on the NAIC Compass calendar, and recordings are available for any sessions you miss. You can also view the course schedule to plan upcoming training opportunities.

Early Adopters

The Insurance Compact was the first organization to begin using the modernized SERFF platform, providing an opportunity to validate the platform before expanding to state-based filings. The Early Adopter Program builds on that foundation by bringing a group of states onto SERFF Modernization through a phased transition.

Throughout the Early Adopter phase, the NAIC is working closely with state regulators and industry filers to gather feedback, validate real-world workflows, and identify opportunities for improvement. What we learn from these early implementations helps refine the platform, training, migration processes, and support model before implementation expands to additional states.

StateBusiness TypesLaunch Date
ArizonaProperty & Casualty; Life, Annuity & Health*October 19, 2026
ArkansasProperty & Casualty; Life, Annuity & Health*November 23, 2026 
CaliforniaLife, Annuity & Health*To be announced
ConnecticutProperty & CasualtyTo be announced
MaineProperty & CasualtyTo be announced
MissouriProperty & CasualtyTo be announced
North DakotaProperty & Casualty; Life, Annuity & Health*December 7, 2026
OklahomaLife, Annuity & Health*To be announced
VermontProperty & CasualtyTo be announced
Health Disclaimer: Certain health-related filing types will remain in SERFF Legacy during the initial transition. These filing types will transition at a later date.

Modernization Adoption Roadmap

Explore how SERFF Modernization will roll out over time, including participating Early Adopter states, key migration milestones, and the phased adoption approach for future implementations.

Questions?

Questions about the SERFF Modernization Project can be directed to serffmodernizationquestions@naic.org