This article provides an analysis of the evolution and modernization of anti-rebating laws within the insurance industry, with particular emphasis on the National Association of Insurance Commissioners (NAIC) Model #880 revisions adopted in 2021. Anti-rebating laws were originally designed to prevent unfair discrimination and protect insurer solvency, rooted in early regulatory efforts to curb financial inducements that distorted fairness. In recent years, these laws have faced increased scrutiny as technology disruptors seek to offer value-added services, including risk mitigation tools, which often fall outside traditional policy language.